Veruna

Salesforce-Powered AMS for Independent Insurance Agencies

Salesforce-Powered AMS for Independent Insurance Agencies

Context

I served as the lead and sole designer at Veruna, contributing to all products and services within the company. One notable project, Certificates, enables independent insurance agents, account managers, producers, and customer service representatives to generate Certificates of Insurance (COI). This process addresses a wide variety of use cases, from small businesses to large-scale commercial operations. Key AMS features include creating, editing, storing, managing, and emailing COIs, ensuring a seamless and efficient workflow.

I served as the lead and sole designer at Veruna, contributing to all products and services within the company. One notable project, Certificates, enables independent insurance agents, account managers, producers, and customer service representatives to generate Certificates of Insurance (COI). This process addresses a wide variety of use cases, from small businesses to large-scale commercial operations. Key AMS features include creating, editing, storing, managing, and emailing COIs, ensuring a seamless and efficient workflow.

Tools Used

Mockups & Prototyping

• Figma • Salesforce • Adobe Creative Cloud Suite (Illustrator & Photoshop)

• Figma • Salesforce • Adobe Creative Cloud Suite (Illustrator & Photoshop)

Team Collaboration

• Sharepoint • Microsoft Office Suite • Miro • Figjam • Notion

• Sharepoint • Microsoft Office Suite • Miro • Figjam • Notion

Communication & Project Management

• Jira • Linear • Slack • Microsoft Teams • Zoom

• Jira • Linear • Slack • Microsoft Teams • Zoom

The Process

Discovery with Stakeholders & User Research​​​​​​​
Mockups & Prototyping
Validation Testing
Design Finalization
Development Support
Launch & Post Launch

User Research Summary

User Research Summary

To gain a deeper understanding of the independent agent workflow, I conducted direct interviews with several users from this space. These users frequently manage core functions like generating proof-of-coverage forms as part of their daily responsibilities. By observing and discussing their processes for certificate issuance tasks, I uncovered key pain points and opportunities for improvement. The insights gathered during these sessions informed the creation of detailed user personas and process diagrams, enabling a more targeted and empathetic design approach.

To gain a deeper understanding of the independent agent workflow, I conducted direct interviews with several users from this space. These users frequently manage core functions like generating proof-of-coverage forms as part of their daily responsibilities. By observing and discussing their processes for certificate issuance tasks, I uncovered key pain points and opportunities for improvement. The insights gathered during these sessions informed the creation of detailed user personas and process diagrams, enabling a more targeted and empathetic design approach.

Experience Maps

Process Diagrams

Competitor Analysis

Designing & User Testing

Designing & User Testing

To shape the product, I began with low-fidelity wireframes to establish the structure and workflow. These initial designs evolved into high-fidelity mockups, providing a clear and polished vision of the final product. Using interactive prototypes, I conducted user testing to identify pain points and gather actionable feedback. This iterative process allowed me to refine the design at each stage, ensuring it aligned with user needs and expectations.
Optimization was a continuous focus. Insights from testing informed adjustments to improve usability, streamline workflows, and enhance accessibility. For example, navigation patterns were restructured based on user feedback to reduce task completion time.

KPIs

Launch & Post-Launch

Launch & Post-Launch

After refining the design, I worked closely with developers to ensure its feasibility and successful implementation in the final product. We considered the technical requirements of the design and collaborated to ensure scalability. The last phase involved launching the product and monitoring user feedback for areas of improvement.

Final UI

Selected Mockups